Social Media Research

 Media text: 

To All the Boys I've Loved Before

Social media tool:

Instagram

Description of types of posts:

The posts for @toalltheboysuvelovedbefore revolve around visuals tied to the To All the Boys fandom. For example, there are fan edits + art, scene screenshots, behind the scenes reels + pictures, and posts that focus on a specific character. The Instagram account uses hashtags like #alwaysandforever and #psistillloveyou because there are 3 different To All the Boys films. This helps the audience know what posts are focused on which film. The account also posted the soundtrack that lists all the popular songs that the film used. The caption says, "the soundtrack is finally now streaming on all streaming platforms! which song is your fav?" 

Description of how branding is developed (or not):

The branding is heavily fandom-driven, focusing on emotional, nostalgic, and romantic elements from the To All the Boys franchise. The branding stays consistent with the use of visuals, character names, and series hashtags. The use of all that builds an identity that aligns with the actual film, and it all as a whole strengthens audience engagement.

Analysis of how you will use this to develop your own social media presence:

I can use the @toalltheboysivelovedbefore Instagram by using similar consistent visuals that are on theme, as well as relevant hashtags that directly tie to my content's theme. By posting content that resonates with a specific audience, I can build emotional connection. For example, audience-focused captions and engaging visuals.

______________________________________________________________________________

 Media text: 

Eternity

Social media tool: 

Instagram

Description of types of posts:

The posts for @eternitymov are mainly promotional based content that is tied directly to the Eternity movie. For example, character highlights, release announcements, cast photos, reeks from promotional videos, and captions about the film's theme and narrative moments. The posts also include scenes from the film and interactive questions to followers. An example is, "Which Eternity would you choose?"

Description of how branding is developed (or not):

The branding for the Eternity Instagram page is professional. It uses high-quality visuals, a consistent tone, and promotional materials (posters and movie clips). The account reinforces the film's theme of love, the afterlife, and making decisions.

Analysis of how you will use this to develop your own social media presence:

I can use the "professional promotional strategy" that @eternitymov used when I am creating my own social media page. I will do this by releasing behind the scenes photos, character introductions, and because I am creating trailers as my project, I can release teasers! I will also use consistent visuals just like the account for Eternity did by using on-theme colors, logos, and taglines.

______________________________________________________________________________

 Media text:

Stranger Things

Social media tool:

Instagram

Description of types of posts:

The posts on @strangerthings.things are overall just show-related content. There is a wide variety of content like images, fan edits, clips from the show, polls, merch, etc. Overall, the account posts content regularly, and it all appeals to the fans of the Stranger Things series. 

Description of how branding is developed (or not):

The branding is very consistent and highly recognizable. Every single post on @strangerthings.things relates back to the Stranger Things universe. The accounts' visual style leans into 80s style vibes and creepy suspense. A common branding technique that the account does is interactive content. This engages the audience and attracts a large crowd to the show.

Analysis of how you will use this to develop your own social media presence:

I will use this account when making my own social media page by creating a clear theme for my Instagram. I can do this by consistently posting visuals and interactive content that directly relates to my project's identity (the scenes, characters, & behind the scenes clips). Overall, I will just stay very consistent with a specific theme the same way the Stranger Things Instagram does.